The B2B optimisation model.
Five connected layers inside HubSpot, with AI agents working at each step, so the right accounts reach sales at the right time and every dollar is attributed.
The five layers
Each layer feeds the next. Together they turn HubSpot from a contact database into a revenue engine.
Define and tier your ideal accounts from real win data.
Data Agent and Firmable fill the gaps automatically.
Dual fit and engagement scoring with intent signals.
Prospecting Agent, sequences and Aircall, routed by lifecycle.
Attribution from first click to closed won.
What changes for your team
A prioritised list of who to call, with context on every record.
Campaigns targeted at ideal accounts, measured by pipeline.
A forecast and attribution you can trust.
Clean data and automation that runs without babysitting.
Dual lead scoring, explained
Fit scoring measures how closely an account matches your ICP. Engagement scoring measures how actively they're interacting with you. Together they tell sales who to call first, and marketing who to nurture.
B2B model FAQs
What is the B2B optimisation model?
It's BookedUp's method for setting up HubSpot for B2B growth: ICP, enrichment, scoring, engagement and reporting, working as one system.
Do we need all five layers?
Not straight away. The audit shows which layers will have the biggest impact first.
Does it work for small teams?
Yes. The model scales down well, because automation and AI agents do the work a larger team would otherwise do.
Do you use this model yourselves?
Yes. BookedUp's own pipeline runs on it, so we test every recommendation on ourselves first.