Resources
HubSpot, marketing and AI search, explained.
Practical guides, comparisons and product updates for Australian B2B teams, written by the people who build HubSpot every day.
Featured guides
How much does HubSpot implementation cost in Australia?
Cost guide
What drives the cost, and how to scope a project you won't outgrow.
HubSpot vs Salesforce for Australian B2B teams
Comparison
An honest comparison of cost, speed to launch and adoption.
What is AEO, and how is it different from SEO?
AEO
How AI search works and what it takes to be cited.
Firmable and HubSpot: the complete setup guide
Integrations
Enrich records, tier your ICP and target the right accounts.
HubSpot's AI agents: what they do and how to set them up
AI
Prospecting, Customer and Data agents explained.
HubSpot product updates and beta releases, this month
Product updates
What's new in HubSpot and what it means for your portal.
Browse by topic
HubSpot
Setup, optimisation and best practice.
AI & agents
HubSpot's AI agents and custom AI agents in your CRM.
SEO & AEO
Ranking in search and in AI answers.
Google Ads
Paid search that converts.
Glossary
HubSpot, RevOps and AEO terms explained.
Product updates
Monthly HubSpot releases and betas.