ChatGPT Ads management

Be the answer when buyers ask ChatGPT who to engage.

ChatGPT now shows sponsored placements alongside its answers in Australia. We plan, launch and manage ChatGPT Ads for B2B and professional services businesses, with every lead tracked into your CRM, ideally HubSpot, which now connects natively to ChatGPT Ads.

Campaigns built around the questions your buyers ask
Ad copy written for conversational search
Leads and spend tracked in your CRM, ideally HubSpot

What's included

Account setup

Your ChatGPT Ads account, billing and tracking set up properly from day one.

Question research

The prompts and questions your buyers use when they research suppliers.

Targeting

Topics and audiences matched to your services and ideal clients.

Conversational ad copy

Ads written to fit naturally beside an AI answer, not a search results page.

Landing pages

Pages built or improved to convert visitors who arrive from ChatGPT.

Conversion tracking

Enquiries and meetings tracked once, properly, into your CRM.

Budget management

Spend paced and bids adjusted to what brings in qualified leads.

Monthly reporting

Leads, cost per lead and pipeline from ChatGPT, reported monthly.

How it works

1 · Complimentary AEO audit

How visible you are in AI answers today, and where ads would help.

2 · Plan

A retainer management proposal covering setup, budget and ongoing management.

3 · Launch

Tracking, campaigns and landing pages live.

4 · Optimise

Monthly reviews, tests and reporting.

Paid and earned AI visibility, working together

ChatGPT Ads

Paid placements that put you in front of buyers straight away, with a budget you control.

AEO

Earned mentions in ChatGPT, Gemini and Perplexity answers, built over time with answer-ready content and authority.

ChatGPT Ads FAQs

What are ChatGPT ads?

Sponsored placements that appear in ChatGPT alongside its answers, clearly labelled as ads. They let businesses reach people while they research and compare options.

Are ChatGPT ads available in Australia?

Yes. OpenAI has opened ChatGPT ads to Australian advertisers, including self-serve buying. Formats and targeting options are still changing, so we keep campaigns up to date as new options launch.

How much do ChatGPT ads cost?

You set the budget and pay OpenAI directly for ad spend. Our management runs on a monthly retainer, billed separately, so spend is always transparent.

What's the difference between ChatGPT ads and AEO?

AEO earns organic mentions in AI answers over time. ChatGPT ads buy visibility straight away. Most businesses do both.

Can leads from ChatGPT ads go into HubSpot?

Yes. HubSpot now connects natively to ChatGPT Ads (currently in beta), so enquiries land in HubSpot with their source and you see leads and revenue, not just clicks. HubSpot is ideal, but not essential.

Should B2B companies advertise on ChatGPT?

If your buyers research suppliers in ChatGPT, it's worth testing with a controlled budget alongside Google Ads. We'll tell you honestly if it isn't a fit yet.

Show up in ChatGPT before your competitors do.

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